Researchers show Facebook’s ad tools can target a single user

A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled Unique on Facebook: Formulation […]

The death of identity: Knowing your customer in the age of data privacy

Ted Schlein Contributor Share on Twitter Ted Schlein is a General Partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. More posts by this contributor What Silicon Valley can do about cyber threats The Entrepreneur’s Guide To Surviving A Tech Bubble  “Know your customer” is one of the foundational concepts of […]

In growth marketing, signal determines success

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone […]

Creative ad tech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor Share on Twitter An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an ad tech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s […]

Audio out-of-home advertising is reinventing personalization

Paul Brenner Contributor Share on Twitter Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers. Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next […]

Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Share on Twitter Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email […]