MrBeast’s ‘Real Life Squid Game’ and the price of viral stunts

First, everyone was talking about “Squid Game,” the Korean psychological thriller that became Netflix’s biggest series launch ever, with 142 million viewers. Now, everyone’s talking about YouTuber MrBeast’s recreation of the show’s titular fight-to-the-death, which racked up 142 million views in eight days. (Don’t worry, no one was killed). Jimmy Donaldson (MrBeast), the 23-year-old who […]

Solving entertainment’s globalization problem with AI and ML

Teresa Phillips Contributor Share on Twitter Teresa Phillips is the CEO and co-founder of Spherex, a data and technology company that is pioneering the culturalization of media for international film and television distribution. The recent controversy surrounding the mistranslations found in the Netflix hit “Squid Game” and other films highlights technology’s challenges when releasing content […]