Zuper secures $13M to take the sting out of home repairs

Six weeks after buying a new refrigerator, Anand Subbaraj found himself on the phone with customer service to address strange noises coming from the appliance. Technicians would arrive only to not have the right parts or know how to fix that particular appliance. It ultimately took six calls to customer service and eight weeks for […]

Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

Joyce Chou Contributor Share on Twitter Joyce Chou writes growth marketing insights for startups. She is senior content lead at Demand Curve. Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become […]

Smart growth tactics can put account-based marketing within reach for startups and SMBs

Jonas van de Poel Contributor Share on Twitter Jonas van de Poel is head of content marketing at Unmuted, an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Startups still struggling to find product-market fit wouldn’t dream of being able to identify […]

HubSpot Ventures’ new $100M fund fulfilling ‘mission to help millions of organizations grow better’

Three years after its launch, HubSpot Ventures is back with a $100 million fund, its CRM Platform Fund that will invest in early- and growth-stage technology companies focused on customer-first, business-to-business innovation for scaling organizations. “Our mission is to help organizations grow better through relationships, access to customers and customer service,” Andrew Lindsay, senior vice […]

Hubspot CEO moving to exec chairman role as company promotes Yamini Rangan to CEO

Boston-based CRM company Hubspot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and CMO Yamini Rangan would be taking over as CEO next month on September 7th. Rangan joined the company in January 2020 after stints at Dropbox, Workday and SAP. Her strong background in engineering, sales […]