TikTok’s new ad products invite users to interact with taps, swipes, likes and more

TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety,” and the launch of several new and interactive ad formats, ranging from clickable stickers to choose-your-own-adventure ads to “super likes” and more. The additions, the company says, will […]