Dance Church raises $4.7M to get your bootie back on the (virtual) dance floor

Our DJ, who art in heaven, hallowed be thy name. Thy dancefloor come, thy steps be done, on earth, as it is at Dance Church. The 11-year-old startup, which started back in 2010 as an in-person experience, has seen tremendous growth, especially as people were forced out of dance studios because of COVID-19. Fueled by […]

FitOn pumps up its fitness platform with $18M in Delta-v Capital-led funding

Carving out 45 minutes or an hour for a workout can be difficult between work, home and daily life. Digital fitness and wellness company FitOn was created to provide 15- or 20-minute workouts aimed at getting people moving in whatever time they can make. The company closed on an $18 million Series B round of […]

Straffr is a smart resistance band that helps you exercise on the go

Smart fitness gear is often limited by being static and non-portable. (And, well, eye-wateringly expensive.) Think Peloton‘s stationary bike for spin classes or wall-mounted strength training rig Tonal. Great if you’re at home and can afford to shell out thousands on a fancy home gym, but what if you want to take your workout with […]

Apple adds Fitness+ updates, including a group workout feature

After unveiling the Apple Watch Series 7, Apple shared updates that are coming to Fitness+, its fitness service designed around Apple Watch. Currently, the $9.99/month service is available in six countries, like the United States, Canada and the United Kingdom. But at its press event today, Apple announced that the service will become available in […]

Apple Watch will now detect biking workouts, falls from bike when riding

Apple Watch users who ride bikes will get a handful of new features designed just for them. Announced during today’s Apple iPhone press event, the company says that Apple Watch will now begin to detect when users begin a bike ride to remind you to start a workout. And similar to other workouts, Apple Watch […]

Tonal adds live classes to its strength training workouts

Wall-mounted fitness startup Tonal this morning announced that it’s bringing live courses to it portfolio of strength training workouts. The company did a soft launch of the live offering back in December of last year, though at the time, it wasn’t live, so much as prerecorded — “live, on tape,” to steal a line from […]

Whoop raises another $200M for its athlete-focused fitness wearable

Founded in 2012, Whoop is far from a household name in the world of fitness trackers. But over the years, the company has attracted its share of converts. It hasn’t had any issue attracting venture capital over the years, either. Last time we checked in on the Boston-based company was in late-2019, when it raised […]