Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage […]

Growth roundup: Mail privacy protection and growth marketing beyond the tactics

“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.” This week in marketing, Sargeant dives […]

Building a growth community in India with Ayush Srivastava of Growth Folks

Indian startups of all sizes are raising record amounts of investment funding this year and getting public exits, as we’ve been covering in recent months. To hear more about the growth behind the numbers we caught up with Ayush Srivastava, a cofounder of growth marketing group Growth Folks (and a growth marketer at Zynga by […]

Which person should you hire: A growth hacker or a digital marketer?

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The hacking part should be a distinct effort from ongoing marketing efforts, he says. “Growth hacking is great to kickstart growth, test new opportunities and see […]

Growth roundup: Investing in community, targeting developers, new marketer recs

“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]

Unmuted founder Max van den Ingh on success beyond the metrics

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. […]

The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more

Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to angel syndicate investing. The two […]