5 essential factors for attracting angel investment

Marjorie Radlo-Zandi Contributor Share on Twitter Marjorie Radlo-Zandi is an entrepreneur, board member, mentor to startups and angel investor who shows early-stage businesses how to build and successfully scale their businesses. More posts by this contributor 4 key strategies for succeeding at international expansion In more than two decades as an angel investor and early-stage […]

A startup founder’s guide to allocating equity grants

Kirsten Prost Contributor Share on Twitter Kirsten Prost is a VP at Tercera and supports the sourcing, execution, and monitoring of investments in third wave services businesses. In the war for talent, equity compensation has become more important than ever, but it’s not the easiest concept to explain, especially in privately funded companies. Equity isn’t […]

Don’t trust averages: How to assess and strengthen the health of your business

Karen Peacock Contributor Share on Twitter Karen Peacock is the CEO of Intercom. Understanding the health of your business starts with customer focus: Are you providing breakthrough value to your customers? Is it value that’s so far above and beyond other solutions that it’s worth a prospective customer’s time and effort to switch to you? […]

Here’s how startups can prevent tech debt from piling up

Sowmyanarayan Raghunathan Contributor Share on Twitter Sowmyanarayan Raghunathan is the VP of Engineering at Talentica Software and an NIT Surat alumnus. He has helped over 50 early and growth-stage startups fulfill their engineering needs and stay ahead of the curve in the last 17 years. In 1992, Ward Cunningham coined the metaphor “technical debt” to […]

How to be one of the ‘haves’ of SaaS

Sean Fanning Contributor Share on Twitter Sean Fanning is a vice president on OpenView’s Investment team. Before that, he led the firm’s Proactive Portfolio Management function and acted as director of corporate development, supporting the portfolio on inorganic and balance sheet related initiatives. The flow of capital in SaaS is becoming increasingly bifurcated. There are […]

Stop creating self-fulfilling prophecies: How to apply AI to small data problems

Amnon Mishor Contributor Share on Twitter Amnon Mishor is the CTO and founder of Leadspace, an industry-recognized, AI-powered buyer data platform used by B2B companies like Zoom and Salesforce. Over the past decade or so, the digital revolution has given us a surplus of data. This is exciting for a number of reasons, but mostly […]

2 exercises that will bring your brand persona to life

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Carve out a place for your brand with a positioning statement Create target customer personas to develop successful growth strategies It’s not […]

Carve out a place for your brand with a positioning statement

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Create target customer personas to develop successful growth strategies Start building your brand book with a visioning workshop It’s human nature to […]

Create target customer personas to develop successful growth strategies

Jamie Viggiano Contributor Share on Twitter Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor Start building your brand book with a visioning workshop 5 questions startups should consider before making their first marketing hire To create […]

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

Joey Noble Contributor Share on Twitter Joey Noble is community manager at Demand Curve. More posts by this contributor Demand Curve: How Customer.io’s homepage converts readers into customers Demand Curve: How Zapier acquires customers via its homepage If you want your homepage to convert, it’s crucial to ensure that there is minimal confusion and friction […]