Inside Plaid’s plans to build a new, global finance network

When Visa announced plans to purchase Plaid for $5.3 billion in January 2020, the deal represented one of the largest acquisitions of a fintech upstart by an incumbent financial powerhouse. But 12 months, one pandemic and one DOJ antitrust lawsuit later, and the credit card network provider decided the “protracted and complex litigation” necessary to […]

TechCrunch+ roundup: 3 flavors of BaaS, growth marketing fixes, NerdWallet IPO

Most of the people who poured into California during the Gold Rush have been long forgotten. We remember Levi Strauss, however: Before he and Jacob Davis patented those denim jeans, he sold shovels and other supplies to fortune-seekers. Today’s banking-as-a-service startups are similarly placed — instead of digging for treasure in the crowded consumer financial […]

Productfy raises $16M to build the ‘Shopify of embedded finance’

Productfy Inc., a banking-as-a-service (BaaS) platform that aims to build “DeFi for traditional finance,” has raised $16 million in a Series A round of funding led by CM Ventures. Existing backers Point72 Ventures, 500 Startups and Envestnet | Yodlee also participated in the financing, which brings its total raised since its 2018 inception to nearly […]

Who needs a BaaS partner, anyway?

Over the last several years, a series of startups have emerged to cut through the complexity of launching financial services by offering technology that sits on top of partner banks’ infrastructure and enables developers to spin up bank accounts, payments and card capabilities through APIs. These banking-as-a-service (BaaS) startups promise to offer fintech capabilities to […]

Swan raises $18.7 million to provide embedded banking services

French startup Swan has raised an $18.7 million Series A funding round (€16 million) led by Accel. The company provides a banking-as-a-service platform for other products and services. Embedded finance has been an important trend for the past few years in fintech. Companies that operate in this space provide financial services to other companies. Those […]

Embedded finance won’t make every firm into a fintech company

Eyal Lifshitz Contributor Share on Twitter Eyal Lifshitz is the CEO of BlueVine. More posts by this contributor Banks and fintech in 2025: An unlikely alliance A short decade after software started eating the world, along came headlines about every company becoming a fintech thanks to innovation and growth in embedded finance business models. This […]