Snap upgrades its AR Shopping features with real-time pricing, more product details

Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]

Alta closes $12.4M seed round led by Makers Fund and Andreessen Horowitz

Alta, a virtual reality metaverse studio, announced today it has raised a 12.4 million seed funding co-led by Makers Fund and Andreessen Horowitz. Other investors include Pioneer Fund, Boost VC, muru-D and Thomas Rice.   The latest funding, which values the startup at $62 million, will be used to further develop proprietary content and IP, expand […]

Refract raises $8.5M SGD funding, announces new game development division 

Refract, a Singapore-based extended reality (XR) startup, announced today it has closed approximately $8.5million SGD (approximately $6million) Series A led by Sea Limited along with international family offices and individual investors. The latest funding will be used to intensify R&D for AXIS, a wearable and game-oriented full-body motion capture solution. The startup also plans to […]

The metaverse will be filled with ‘elves’

Louis Rosenberg Contributor Share on Twitter Louis Rosenberg is a pioneer of virtual and augmented reality and CEO of Unanimous AI. Some say the metaverse is nothing but marketing hype, while others insist it will transform society. I fall into the latter camp, but I’m not talking about cartoon worlds filled with avatars like many […]

AmazeVR gets another $15M to forge the future of immersive concerts 

AmazeVR, a virtual reality concert platform that enables users to experience their favorite artists’ VR concerts through content generation tools, announced today it has secured $15 million, which was oversubscribed within three weeks.  Partners Investment and Murex Partners co-led the new funding, with participation from Smilegate Investment, Quantum Ventures Korea, ABC Partners, Everrich Group, GS […]

5 NFT trends that will bring social media audiences into web3

Prerna Gupta Contributor Share on Twitter Prerna Gupta has launched mobile entertainment apps, like Hooked and Smule, reaching over a billion people. She is currently working on a stealth project in the NFT space. As the debates on Twitter rage on, most tech founders and VCs have by now chosen a side: Web 2.0 or […]